This is how we work
Our name stands for “Haute Altitude, Basse Ouverture” in French (High Altitude, Low Opening), a parachuting technique that involves free-falling from a high altitude with a wide perspective and pulling the cord at a low altitude to land on a precise target.
Starting from a broad view of the landscape of possibilities, we zero in on specifics with precision to transform business problems from complex to clear.
We craft strategies at the intersection of marketing and finance.
We create custom plans of action that are tangible, actionable and hit the target.
We create bridges between insights and strategic planning.
We work with teams and organizations as true strategic partners.
We craft strategies at the intersection of marketing and finance.
We create bridges between insights and strategic planning.
We work with teams and organizations as true strategic partners.
We create custom plans of action that are tangible, ready to activate and hit the target.
Strategic planning
Development and optimization of business strategies and models
- Clarification of the business objectives
- Internal and external diagnosis
- Alignment on the long-term vision
- Identification of the business strategy and strategic imperatives
- Definition of the action plan
- Financial modelization
- Implementation and optimization
Marketing research and insights
We help companies and brands put consumers at the center of their decision-making process. Consumers understanding is key to optimize performance and sales. Our approach is to understand the consumers and to make insights actionable in order to ensure our clients’ model is suited to answer their customers needs.
Primary research
- quantitative marketing research (surveys)
- qualitative marketing research (focus groups and interviews)
- ethnography/netnography
Secondary research
- market analysis
- market potential evaluation
- geo-marketing analysis
- trend analysis
Marketing and brand strategy
We accompany our clients in the definition of the marketing strategy and its ability to meet the business objectives of the organization. We bridge the gap between marketing strategy and business strategy to ensure resources are efficient and effective.
- Brand positioning and brand strategy
- Rebranding and development of brand identity
- Development and implementation of a marketing plan
- Development of a communication plan
Financial strategy and optimization
Our perspective of finance is the view of an organization as a motor for value creation. We help our clients ensuring their business model generates value with our precise comprehension of their model and our advanced expertise in financial modeling.
We optimize financial structure by helping clients to become more efficient. We also accompany our clients with a potential sale or acquisition to realize their objectives.
What makes us different
Art is intangible and science precise. We work where they intersect, uniting marketing with finance, and consumer perspectives with business models.
Top Line
Revenue generation
Consumer vision
Marketing expertise
Bottom Line
Optimization of profitability
Business vision
Finance expertise
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