Business plan
Business plan development for a new hospitality concept
Markets
Charlevoix (Quebec)
Challenge
A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to raise financing and acquire the land, the client needed a business plan to validate the value proposition and business model, as well as sell the project to different stakeholders (banks, creditors, funding agencies, etc.).
Solution
— Market analysis (secondary research) to validate the relevance of the concept for consumers and its differentiation from the current offering.
— Structure and development of the business plan
Results
— Acquisition of necessary financing and land
— Launch of next steps (site design and other financing to start construction)
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