Strategic planning
Strategic plan for a start-up in the funeral industry
Markets
Canada and the United States
Challenge
A new company wanted to redefine the funeral industry by selling physical products (urns, artefacts) and the commercialization of an online platform. To prepare for its market entry, the client needed a strategic plan to ensure the profitability of their business model and a successful market launch.
Solution
— Strategic planning and prioritization of projects over a 5-year horizon
— Primary market research (survey) and secondary market analysis in Canada and the United States
— Financial modeling of 5-year projections
Result
— Redefinition of the business model and revenue sources
— Revision of the pricing strategy and optimization of revenue potential
— Development of a new organizational structure
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